Microgaming Quickfire is a breakthrough product for this software developer as well as the online casino industry. Basically what it does is integrate games across software platforms seamlessly and works with all existing systems. To try and explain this better, poker software is different to bingo software, so is a mobile platform, so there needs to be some kind of catalyst, so that games available on a casino site, can be played with poker, or mobile software too. This is what Quickfire essentially does, although we have made it appear rather more simplistic than the technology actually is. You also have to bear in mind that the sites which are now able to use Microgaming Quickfire, don’t have to be on a dedicated Microgaming software platform.

It makes for a hassle free and extremely versatile gaming experience for both the player and the operator. Works with existing Microgaming systems and with every online gaming platform; this means casino, poker, bingo, live dealer and mobile. Operators on all of these mediums are then able to cherry pick from a content list of 150 games and for example a poker site can subscribe to Quickfire to pick up the Lara Croft: Tomb Raider slots and offer this game to members of their site. So, they have access to blockbuster games, which members would not normally be able to play on the poker client.

This type of versatility is obviously strong selling point for Microgaming right now, we remember as it was released towards the end of 2010, Virgin picked up on it immediately and a few other large brands followed suit. Now three new European operators have also taken up Quickfire. This is obviously not a cheap product; it is state-of-the-art and the versatility it allows speaks for itself. It will allow cross marketing possibilities and all kinds of dynamic exchanges.

The new uptake of Quickfire is with Stan James, Roulette 69 and Tain. As well as access to premium tried and tested content, Quickfire also allows clients access to constant product updates and ten new games a month. So if your favourite online poker room says they have taken up Microgaming Quickfire, you will know you are in for some treats without having to change sites.

This industry leading flash online casino product is basically a single, fully integrated wallet and Stan James for example is looking forward to complementing their sports book offering with some of the best casino titles in this very aggressive market. Tain says they have already introduced a massive selection of Microgaming products to their operators BetnGo and Casino Creed, without any problems at all, and are confidently looking forward to a positive response from both of these operators as well as members of their sites.

All of these new Quickfire clients and their members now also have access to games such as Hellboy, Hitman and of course Mega Moolah. Mega Moolah is a massive draw card being one of the largest PJP slots and a game which is regularly won. In May 2009 it created the biggest ever single payment win of €6.37m.